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Toast: How a Leading Retailer Went From Toast of the Town to Just Plain Toast, by Martin Sneider
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When Edison Brothers Stores Inc. went bankrupt in 1995 and liquidated in 1999, many outraged shareholders, retirees, employees and other St. Louisans blamed Martin Sneider, the first non-family member to lead the company Now Sneider - who left the company as president a few months before the bankruptcy, as did his longtime business partner and Edison Chairman Andy Newman - addresses those critics, and many other things, in a self-published book that is part memoir, part St. Louis business history and part retailing primer. St. Louis Business Journal
- Sales Rank: #4389758 in Books
- Published on: 2009
- Binding: Hardcover
- 304 pages
Most helpful customer reviews
5 of 5 people found the following review helpful.
St. Louis must be chattering
By Reader From Boston
Martin Sneider's Toast details the rise and fall of Edison Brother Stores, a St Louis -based mass market mall based specialty store apparel and shoe retailer that both blossomed and crashed and burned under his leadership. In addition to a specific business history, it's his own personal story and also a retail textbook that would serve students well to study. Having been on the scene for some of that time, I was truly taken with Martin's level of honesty telling his tale. I was particularly impressed with Martin's assessment of his own character -- he nailed himself as well as others, and he didn't gloss over where fault as well as claim to praise lay. Perhaps it won't read well outside of St. Louis, but boy did it bring back the day. I'm glad I lived the heyday, and i'm equally glad i'd moved on to other worlds by the time the apocalypse hit. It came on awfully fast. Chapeau, Martin.
1 of 1 people found the following review helpful.
Corrupt Company Revealed, In-laws and heirs exposed.
By m73
Reading about how the Edisons heirs and Eric and Andrew Newman stole millions from the company was insightful and amazing. Never have the sons and grandsons, and in-laws like Eric Newman of a major corporation done so much to steal from a corporation, and use the money to invest in a coin collection while destroying a fashion business and St. Louis Landmark. Kudos to the author for revealing the truth.
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