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Contented Cows Still Give Better Milk, Revised and Expanded: The Plain Truth about Employee Engagement and Your Bottom Line, by Bill Catle
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How to foster happier employees for a healthier bottom line
Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.
- Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right...and few that didn't.
- Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use.
- Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders.
Direct from the horse's―actually cow's―mouth, this fully revised and expanded second edition will teach listeners that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.
- Sales Rank: #3223741 in Books
- Published on: 2016-07-19
- Released on: 2016-07-19
- Formats: Audiobook, MP3 Audio, Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 6.75" h x .50" w x 5.25" l,
- Running time: 6 Hours
- Binding: MP3 CD
Review
"...This book will open your eyes to the truth about how organizations should treat the people who take care of the business." -- S. Truett Cathy, Founder & CEO, Chick-fil-A, Inc.
From the Inside Flap
It's no coincidence that the same companies show up every year at the top of esteemed publications' rankings for "Most Admired," "Most Innovative," "Fastest Growing," and "Highest Shareholder Return." One thing that many of the persistent winners share in common is a host of leadership habits that make these organizations great places to work, proving that managers can learn a lot from the dairy farmer's rule of thumb: "Contented cows give better milk."
In this revised and expanded edition of a book that absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows STILL Give Better Milk offers sound, practical advice for improving business outcomes through a focused, engaged, capably led workforce. It offers updated case studies and inspiring examples from real organizations that make employee engagement a vital part of their business strategy. Takeaways include:
- How (and why) to communicate, through word and deed, exactly what your company is all about
- How to hire and retain people with the capacity to be happy, productive, and successful at your organization
- Ways to keep those employees committed to the mission and prevent distractions that sap their energy and enthusiasm
- Why perks, benefits, and amenities don't tell the whole story of what makes a great workplace
- Why high expectations beget high performance, and much more
Direct from the horse's, er, cow's mouth, Contented Cows will give you the tools and wisdom you need to foster a fully engaged workforce that helps your company outgrow, outearn, and outperform the competition.
From the Back Cover
Praise for Contented Cows STILL Give Better Milk
"Very few business authors take time to do the research on who's getting it right, and then distill the learning into executable, high protein advice. Catlette and Hadden do that, and then kick it up a notch by making it as fun as it is informative—in a business book!"
—ANN RHOADES, PRES (Person Responsible for Extraordinary Service), People Ink, and author of Built on Values
"Catlette and Hadden have nailed what Southwest knew from the beginning—that if you treat your people right and focus on your customers, they'll both help you build a business that blows right past the competition."
—HOWARD PUTNAM, former CEO, Southwest Airlines, and author of The Winds of Turbulence
"Bill and Richard build the business case for doing right by your employees. Faster growth, better stock returns, higher market caps—all the result of caring for employees and regularly communicating their valuable role in achieving organization success."
—DEREK IRVINE, VP, Strategy and Consulting, Globoforce, and coauthor of Winning with a Culture of Recognition
"In the Post-Derivative Crash era, when companies' 'economic tradeoffs' and 'latest HR idea' consultants are fracturing the employee relationship and trust, Bill and Richard deliver a timely second dose of their enduring road map of what actually works to keep employees engaged and your organization moving forward."
—SCOTT D. WILSON, Director, Sales Operations, Medtronic, Spinal and Biologics Division
"Bravo! Catlette and Hadden have once again brilliantly articulated why having a workforce hitting on all cylinders creates the best business engine for today's competitive landscape."
—STEVE GILMORE, CEO, Reach Human Capital, A Career Partners International firm
Most helpful customer reviews
0 of 0 people found the following review helpful.
The Contented Cows message
By W. Laughlin
Are your people fully engaged and focused on giving their best effort or are they doing only enough to keep them employed?
As Bill and Richard point out in this book(a revised and updated version of their first book), each of your employees have the ability to control the amount of discretionary effort they put into their work. How much they give can very slightly from day to day, depending on how they feel their effort is valued by you and your leadership team each day they are there. Some may refer to this as their "internal attitude" and each of them are in control of it.
This book covers a lot of area, including why your company values and your ability to effectively influence the people who build the product or greet your customers are so important to the bottom line results generated.
So how do leaders gain the effective influence with the people whom they are leading that will drive the consistent positive results they seek? Here are a few you should know.
1.)They set realistic and achievable goals for their people with appropriate rewards for achievement, for both tactical short term and strategic long term goals.
Without a clear compelling direction in place; employees feel what you have given them is just the "flavor of the month" policy and their attitudes and efforts will reflect this.
2.)They come across as authentic and "walk the talk". Bill Hewlett and David Packard of Hewlett Packard are great examples of this. They had an approach to business unmatched in their industry. I know this, because I worked for them when Bill and Dave were still running the business.
Google search "Dave Packard's 11 simple rules" and you'll begin to understand why their employees loved to come to work everyday.
3.)They empower there people to make decisions and take ownership of their processes, rewarding them appropriately which further inspires them to part with more of their discretionary effort. People need to feel and see the impact their effort has on both internal and external customers. As leaders, we need to help them make those connections and to communicate a clear and compelling picture of the direction we're going for are team as often as possible.
If the message you send, both spoken and unspoken, is that your people are a bunch of under-performers, them that's the results you will get from them.
These are just a part of the Contented Cows message covered in this book. There are few other authors that can deliver this message in a humorous and thought provoking way.
If you haven't done so yet, go to their website and subscribe to the free monthly newsletter.
You'll be glad you did.
0 of 0 people found the following review helpful.
Powerful
By Major tech
As a military trained person and having worked in many organizations outside of the military,the content of this book resonated with me. Very clear practical and rational principles and methodologies. Some of which I have used and some I will definitely start to use. Everyone from the CEO down to the shop floor should read this.
0 of 0 people found the following review helpful.
Business isn't done top down
By David Clark
One of the best business philosophy books I've read. When owners/managers understand they need their team more than the team needs them, it will improve the business.
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